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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the …
The Deceptiveness of Public Auction
Public auction is the most deceptive method used to sell property in Australia. Right now the projects are showing up in reverse chronological order – the most recently published are at the top. But since this is a portfolio, you might want to put your most impressive projects at the top, …
The Dangers In Establishing A Market Price
Establishing a realistic market price can be fraught with danger. The intentionally inflated price quoted by an agent is the most common. It is the improbable lie or the lie by omission. Other dangers that are not so obvious include well-meaning neighbours and friends, and the …
Property And Dangers Of A Digital Footprint
Property and dangers of a digital footprint Before the Internet, properties were primarily marketed via newspaper advertisements, signs and in agents' windows. These mediums had a remarkable and often overlooked advantage over modern forms of advertising - they left no easily traceable marketing …
Knowledge, Power and Real Estate Advertising
Knowledge, power and real estate advertising A dangerous trend has emerged in real estate advertising, with both privacy and price implications. Too much personal information is being revealed during marketing campaigns. Circumstances such as divorce or illness are often featured in …
The ‘Heart Buyer’ and Rejecting Early Offers
The location is ideal, it has the right number of bedrooms and living spaces, the yard is great - it feels like the perfect home. Occasionally, a buyer matches a property to perfection. This buyer is going to live in the property. It will become their home. There is an instant and strong …